‘If you want to write a novel or a script, read this book’
Sunday Times
 
‘The best book on the craft of storytelling I’ve ever read’
Matt Haig
 
‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’
Adam Rutherford
 
Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story – but few have used a scientific approach.

In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
 
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
 
INCLUDES NEW MATERIAL.